Hi, I'm Alaska — a proud disabled veteran, member of the LGBTQIA+ community, and the founder behind this mission-driven brand. Like many who have served, I’ve faced my own battles with mental health. It’s a struggle that too often goes unseen, and unfortunately, it’s one that has claimed far too many lives.

Two years ago, I lost a good friend— a fellow veteran, a father, and a truly good man — to suicide. His death shook me deeply and made the harsh reality of veteran suicide impossible to ignore. You may have heard the heartbreaking statistic: an average of 22 veterans die by suicide each day. I can’t accept that as normal, and I refuse to stay silent.

That’s why I started this business — to do something that matters. I’ve created a line of clothing focused on mental health awareness, designed especially with veterans and the LGBTQIA+ community in mind. My goal is to help break the stigma, spark conversation, and remind people that there is absolutely no shame in not being okay — and no weakness in asking for help.

A portion of every sale will be donated to Stop Soldier Suicide, an organization working to save the lives of veterans and service members struggling in silence.

More than just a brand, I hope to build a community — a place where veterans can support one another, speak honestly, and know they’re never alone.

Thank you for being here. Together, we can change the narrative.