Hi, I'm Alaska — a proud disabled veteran, member of the LGBTQIA+ community, and the founder behind this mission-driven brand. Like many who have served, I’ve faced my own battles with mental health. It’s a struggle that too often goes unseen, and unfortunately, it’s one that has claimed far too many lives.

Two years ago, I lost a good friend— a fellow veteran, a father, and a truly good man to suicide. His death shook me deeply and made the harsh reality of veteran suicide impossible to ignore. You may have heard the heartbreaking statistic: an average of 22 veterans die by suicide each day. I can’t accept that as normal, and I refuse to stay silent.

That’s why I started this business — to do something that matters. I’ve created a line of clothing focused on mental health awareness, designed especially with veterans community in mind. My goal is to help break the stigma, spark conversation, and remind people that there is absolutely no shame in not being okay and no weakness in asking for help.

A portion of every sale will be donated to Stop Soldier Suicide, an organization working to save the lives of veterans and service members struggling in silence.

More than just a brand, I hope to build a community — a place where veterans can support one another, speak honestly, and know they’re never alone.

Thank you for being here. Together, we can change the narrative.