Every Life Matters

This brand was built with a purpose: to break the stigma around mental health and help prevent the loss of more lives — especially among veterans and the LGBTQIA+ community.

We believe in being more than just a clothing brand. We’re a voice, a message, and a movement. Below are trusted organizations doing life-saving work. If you're in a position to give, even a small donation can make a big impact.

A portion of every sale is donated to organizations supporting veteran and LGBTQIA+ suicide prevention.

https://stopsoldiersuicide.org/donate - Stop Soldier Suicide is a veteran-founded nonprofit working to reduce the number of veteran suicides through personalized support and crisis intervention. They provide tools, therapy, and real-world help to those who need it most.

https://www.thetrevorproject.org - The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. They offer 24/7 confidential support through trained counselors and advocacy programs.

Why It Matters

• An average of 22 veterans die by suicide every day.

• LGBTQIA+ youth are 4x more likely to attempt suicide than their peers.

• These aren’t just statistics — they’re our friends, family, and community.

We can’t fix it all overnight, but we can show up, speak up, and support the ones doing the work on the front lines.

Thank You

Whether you donate, share, or simply care — you’re part of this movement.
Together, we can make sure no one struggles in silence.